Event Marketing AgencyNoise Dealers ®

We sell tickets, not impressions

Performance marketing for concert agencies, promoters and venues. 100+ events across 15 countries.

−50%Off the fixed fee for your first event$1 190$595 for one channel in one city
Live · Sold out2026 · Worldwide
100+
events
15
countries
90%+
average sell-through
×5–20
ROAS
Where we've sold15 countries
🇩🇪Germany🇫🇷France🇪🇸Spain🇮🇹Italy🇵🇹Portugal🇨🇾Cyprus🇬🇷Greece🇷🇸Serbia🇲🇪Montenegro🇧🇬Bulgaria🇵🇱Poland🇨🇿Czechia🇹🇷Turkey🇬🇪Georgia🇷🇺Russia🇩🇪Germany🇫🇷France🇪🇸Spain🇮🇹Italy🇵🇹Portugal🇨🇾Cyprus🇬🇷Greece🇷🇸Serbia🇲🇪Montenegro🇧🇬Bulgaria🇵🇱Poland🇨🇿Czechia🇹🇷Turkey🇬🇪Georgia🇷🇺Russia
What you get

You are not buying
advertising.

You are buying ticket sales management: strategy, timing, funnel, control over the numbers and, above all, a lower risk of failure. We work with the economics of your event, not with reach.

We turn down weak projectsIf there is no demand, budget or workable economics, we say so at the brief — not after your budget is spent.
Selected cases

Sold to the last ticket

A selection of our recent projects. The numbers are real campaign results.

Solar Line — Play, 🇵🇹 Tour across 4 countries

Solar Line

Play🇵🇹 Tour across 4 countries2,200 seats
Goal
A contemporary play starring Alexander Gudkov and Natalia Yeprikyan. A four-country tour with uneven diaspora density.
Constraint
One budget for all cities, demand impossible to predict in advance.
What we did
A single funnel with city-level creatives, weekly budget reallocation between cities based on actual sales.
Result
Four cities — four full houses
100%
A well-known political scientist and public speaker — Lecture, 🇨🇾 CyprusNDA

A well-known political scientist and public speaker

Lecture🇨🇾 Cyprus750 seats
Goal
Sell out a 750-seat hall for a niche political topic at a ticket price several times above the usual for lectures.
Constraint
A small audience — broad targeting would burn the budget for nothing.
What we did
Dropped reach campaigns, built the funnel on topical interests and engagement retargeting.
Result
SOLD OUT in 9 days
100% of the hall
NDA

The most talked-about rapper of his generation

Concert🇷🇸 Belgrade2,500 seats
Goal
The artist's first major tour after a long break — selling from zero to the diaspora in an unfamiliar city.
Constraint
2,500 seats in a market where the audience size was unknown upfront.
What we did
Segmented the diaspora by time since relocation and city of origin, ran different creatives per segment and rebalanced budget daily.
Result
90% of the hall in 3 weeks
ROAS ×12

More projects

Concerts, plays, shows and lectures across Europe, the Balkans, the Caucasus and Central Asia.

Nazareth — Concert · tour across 6 countries

Nazareth

Concert · tour across 6 countries
🇧🇬 Sofia · 🇵🇹 Lisbon · 🇷🇸 Belgrade · 🇭🇷 Zagreb · 🇬🇪 Tbilisi · 🇰🇿 Almaty
Result
82%
Garou. The Best Of — Concert

Garou. The Best Of

Concert
🇦🇲 Yerevan · 🇧🇬 Sofia · 🇷🇸 Belgrade
Result
94%
Los Vivancos — Dance show

Los Vivancos

Dance show
🇵🇱 Gdańsk · 🇵🇹 Estoril · 🇵🇹 Porto · 🇧🇬 Sofia · 🇷🇸 Belgrade
Result
93%
Smokie. 50 Years — Concert

Smokie. 50 Years

Concert
🇷🇸 Belgrade
Result
79%
Splean — Concert · tour across Spain and Portugal

Splean

Concert · tour across Spain and Portugal
🇪🇸 Madrid · 🇪🇸 Valencia · 🇪🇸 Málaga · 🇵🇹 Lisbon · 🇷🇸 Belgrade
Result
86%
Neschastny Sluchay — Concert

Neschastny Sluchay

Concert
🇷🇸 Belgrade · 🇦🇲 Yerevan · 🇲🇪 Tivat · 🇧🇬 Burgas · 🇲🇪 Budva
Result
100% · sold out
IAMX — Concert

IAMX

Concert
🇸🇮 Ljubljana · 🇭🇷 Zagreb · 🇷🇸 Belgrade
Result
77%
Royal National Ballet of Georgia — Ballet

Royal National Ballet of Georgia

Ballet
🇵🇹 Estoril · 🇪🇸 Alicante · 🇪🇸 Madrid · 🇷🇸 Belgrade
Result
91%
The Government Inspector — Theatre

The Government Inspector

Theatre
🇪🇸 Valencia · 🇪🇸 Barcelona · 🇵🇹 Estoril
Result
86%
Tribute Show Adriano Celentano — Show

Tribute Show Adriano Celentano

Show
🇧🇬 Burgas · 🇵🇱 Warsaw
Result
75%
Circus Show on Ice «Frozen» — Show

Circus Show on Ice «Frozen»

Show
🇧🇬 Sofia · 🇧🇬 Plovdiv · 🇷🇸 Belgrade
Result
73%
Radio and Juliet / Proof — Ballet

Radio and Juliet / Proof

Ballet
🇨🇾 Cyprus
🎭 Pattihio Municipal Theatre · ~800 seats
Result
86%
Zorba the Greek — Ballet with orchestra

Zorba the Greek

Ballet with orchestra
🇨🇾 Larnaca
🎭 Pattihio Amphitheatre
Result
60%
Aida Garifullina & Cyprus Symphony Orchestra — Classical

Aida Garifullina & Cyprus Symphony Orchestra

Classical
🇨🇾 Cyprus
🎭 Ancient theatre · ~2,000 open-air seats
Result
on sale
Don Quixote. Grand Ballet in Three Acts — Ballet

Don Quixote. Grand Ballet in Three Acts

Ballet
🇨🇾 Paphos
🎭 Medieval Castle · open-air venue
Result
296 tickets, on sale
Luka Šulić (ex-2CELLOS) — Classical

Luka Šulić (ex-2CELLOS)

Classical
🇨🇾 Cyprus
🎭 Ancient theatre · ~2,000 open-air seats
Result
1,368 tickets · sold out
Yury Revich. 1000 Candles — Classical

Yury Revich. 1000 Candles

Classical
🇨🇾 Cyprus
🎭 Ancient theatre · ~2,000 open-air seats
Result
892 tickets
Alice in Wonderland. Ballet Philippines — Ballet

Alice in Wonderland. Ballet Philippines

Ballet
🇨🇾 Cyprus
🎭 Pattihio Municipal Theatre · ~800 seats
Result
733 tickets
Denis Stelmakh — Neoclassical

Denis Stelmakh

Neoclassical
🇨🇾 Cyprus
🎭 Rialto Theatre · ~900 seats
Result
66%
And 100+ more events.
Let's talk about yours?
Confidential

Projects under NDA

Some artists we cannot name — under confidentiality agreements with the organisers. Format, geography and results are disclosed in full.

NDA

A household-name entertainer, impressionist and TV host

Concert
🇷🇸 Serbia
🎭 Sava Centar · 4,000 seats
90%
NDA

A rock band with half a century of history

Concert · tour across 4 countries
🇪🇸 Spain · 🇵🇹 Portugal · 🇷🇸 Serbia · 🇧🇬 Bulgaria
🎭 2,200 seats
75%
NDA

A documentary journalist behind a popular YouTube channel

Live evening
🇷🇸 Belgrade
NDA

A well-known female journalist and interviewer

Live evenings
🇷🇸 Belgrade · 🇧🇬 Sofia
2 dates
NDA

A musician with sharp social lyrics

Concert
🇦🇲 Yerevan · 🇬🇪 Tbilisi · 🇰🇿 Almaty · 🇺🇿 Tashkent
4 dates
NDA

A production by one of the leading directors of contemporary Russian theatre

Play
🇨🇾 Cyprus
🎭 750 seats
85%
Famous political scientist and publicist — Lecture · live eveningNDA

Famous political scientist and publicist

Lecture · live evening
🇷🇸 Belgrade · 🇨🇾 Cyprus
2 dates
Planning an event under NDA?
We work on projects that cannot be shown publicly. Confidentiality terms are written into the contract.
Attribution

How we count tickets,
not clicks

Tickets are sold on your operator's website, not ours. Every promoter's main question is how to verify that advertising worked. Here is how we do it.

01

Pixel on the ticketing checkout

We install Meta Pixel and Google Tag on the operator's payment page — so we see purchases and revenue, not clicks.

02

End-to-end UTM tagging

Every city, channel and creative is tagged separately. It is clear which segment brings tickets and which only brings views.

03

Weekly reconciliation with the operator report

Once a week we match ad account data against the operator's real sales report. Discrepancies get explained, not hidden.

04

Offline and partner sales accounted for

Box office and promo-code sales are kept separate from paid ones. ROAS counts only what advertising actually produced.

If your operator does not allow pixel installation, we will say so upfront and propose a scheme with promo codes and dedicated links.

Integrations

Ticketing systems
we've worked with

We know them from the inside: where the pixel goes, what the report exports, where attribution breaks.

  • Fienta
  • SoldOutTicketBox
  • MosBilet
  • Ticketmaster
  • Bilesu Serviss
  • Entradium
Your operator not on the list? We'll figure it out in one call — across 100+ events we have not met a system we could not work with.
Return · ROAS

Advertising returns ×5 to ×20

On projects with real demand and sound economics, ad budgets usually come back many times over. We do not guarantee numbers — we manage risk and the funnel.

Minimum
×5
A cautious scenario in a difficult market.
Typical range
×1×5×20
80% of our cases land in this range.
Maximum
×20
Hot demand, a strong artist, a precise funnel.

How we
work

Five steps from brief to final report. Transparent, with weekly reporting.

  1. Step 01

    Brief and economics audit

    We break the event down: venue, capacity, prices, dates, audience, and calculate the break-even point. If the maths does not work, we say so immediately.

  2. Step 02

    Strategy and media plan

    Channels, creative approaches, launch timing and a week-by-week sales plan.

  3. Step 03

    Launch and campaign management

    We run the ads, optimise for ticket conversions and report every week.

  4. Step 04

    Control down to the last ticket

    Last call, remaining inventory, warming up engaged audiences, partner channels.

  5. Step 05

    Final report

    ROAS, cost per ticket, conclusions and recommendations for the next event.

Pricing

What it costs

A fixed fee for the agency's work plus the ad budget on top. The budget is spent directly in your own ad accounts — we take no commission on it.

01
Single event
−50% on your first event
from$595$1 190
for one channel in one city · $1 190 afterwards
Extra channel+$490
  • Strategy and media plan
  • Campaign setup and management
  • Weekly reporting
  • Sales management down to the last ticket
Creatives are billed separately.
02
Tour or large project
Fixed fee + share of return
  • Reduced fixed fee for the whole tour
  • Revenue share starts only above ×10 ROAS — below that you pay nothing beyond the fixed fee
  • The higher the return, the higher the share: ×10 → ×20 → ×30+
  • One media plan for all cities, budget reallocated based on actual sales
For tours of 3+ cities and events from 1,000 tickets. Exact rates after the economics audit.
03
Ad budget
from$1 500
per campaign

Calculated individually based on venue capacity, ticket price and the sales window. The budget is spent directly in your ad accounts — we take no commission.

Transparent account access · weekly spend report.

Start with one city

You don't have to hand a whole tour to an unfamiliar contractor. Take one city as a pilot — with 50% off the fixed fee for your first event: $595 instead of $1 190. Look at the numbers, then decide about the rest of the dates.

Team

Who runs your project

A core team of four plus a network of local contractors in every market: native-speaking copywriters, local designers for posters, producers at the venues. That is how four people cover 15 countries.

SD
01

Sergey Datsiy

Founder

10 years in performance marketing. Sold tickets for 100+ events in 15 countries.

DL
02

Daria Lvova

Project manager

Runs client projects from brief to final report.

AB
03

Alina Buylova

Performance specialist

Sets up and runs ad campaigns, owns return on ad spend.

MB
04

Maria Bryauzova

Assistant

Content, paperwork and day-to-day project support.

FAQ

Frequently
asked questions

  • Not necessarily, but it is more expensive. The optimal horizon is 6–8 weeks: enough time for both a broad campaign and warm-up. With 3 weeks we only take the project on if the audience is hot and the artist well known — at the brief we will say honestly whether the hall can be filled.
Request

Your venue isn't full yet?

Tell us about your event — we'll suggest how to drive ticket sales and put together a media plan.
Free, no strings attached.

Or reach out directly: